Westcott Communication  Mentor
M e d i aT r a i n i n g-P u b l i c i t y-C l i e n tR e l a t i o n s-B r a n dS t r a t e g y
Genevieve Westcott  
Genevieve Westcott
Genevieve Westcott
 
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Kathy Goddard
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Colgate-Palmolive Ltd


"Genevieve showed me how to confidently network and how to communicate more effectively.
So Who Exactly Is Richard Newell Anyhow?

Richard's high-flying career in Europe and Asia has provided him with the knowledge and experience he is now putting to good use as a marketing and communications consultant here in New Zealand.

Richard NewellWith a career spanning over 20 years in the international financial product marketing industry, he has a wealth of practical experience. He understands how companies often struggle to communicate effectively with the media and with their clients. In his experience, he says that while top executives may understand the importance of good communication, few know how to achieve it. With his background in media, Richard specialises in teaching company executives how to deal with the press and how to get their message across in a controlled manner.

During this particularly tough period in investment markets, Richard has also spent a lot of his time helping asset management companies deal effectively with their client reporting responsibilities. All clients are naturally concerned about their financial security. As a communications specialist, Richard has been able to advise on the best methods of reporting under these circumstances, and has helped devise reports and presentations for a number of companies. In fourth quarter 2002 he worked for financial planning company Spicers, part of the Axa Group. This involved the creation of a full range of reports for different types of client, devising communication formats for the group's tied advisers and the presentation tools for client briefings. He also carried out the firm's media work, writing articles and doing regular radio appearances on National Radio, Newstalk ZB, Radio Pacific.

Richard has also been in demand as a consultant to other advisory businesses, including Money Matters, the firm headed by Dr. Rodger Spiller.

Through his work as a consultant, he has established that there is a real demand for good quality business consulting and investor communications. His experience in international markets has given Richard a wide range of media and business contacts. He has well-honed writing skills, having spent many years as a journalist and editor.

Specific skills that Richard can contribute for the benefit of your business:

  • Development of marketing material, including brochures and Powerpoint presentations.
  • Production of daily, weekly, monthly and quarterly client reports
  • Production, writing and editing of in-house newsletters, sales brochures and other promotional material.
  • Development and delivery of company internet site, with direct input on design and composition
  • Direct liaison with advertising agency in formulation of media campaigns. Ongoing management of advertising budget and development of campaigns
  • Creation of promotional seminars and sales conferences
  • Experience of business practice in overseas markets, particularly, Europe, the Middle East and Asia.
  • Dealing with events organisers and placement of key directors on conference speaker panels.
  • Placement of key personnel on TV, Radio and in print.
  • Special articles written
  • Special project work to ensure the great success of your company's product launch.

Visit Richard's website at www.richardnewell.com

Genevieve Westcott - Communication Mentor
Phone 64 9 410 4001
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