Why You Can't Afford To Be Unprepared
Could this happen to you?

• Your chief financial officer has just been found with his hand in the company pension fund
• Your product is faulty and a child has just died because of it
• A disgruntled employee is leaking highly damaging internal memos to the media

A word to the wise. It's too late if you wait until you have a reporter or editor hanging on the end of your phone, breathing down your neck for that interview now! Crisis situations blow up when you least expect them. You need to know what to do now when it happens to you. It's only a matter of time.

Let's face it. You and your company will be judged on how you front up to the media. Your first impression will be critical for success or failure. We ought to know. We've spent more than 20 years traveling the globe, interviewing people just like you. From CEOs to prime ministers, presidents of countries to the homeless street kids of Brazil. You want to know what works? What doesn't? We can share our inside secrets with you.

So go on. Be honest. Ask yourself this. Do you want to look like a giant - or a midget? You be the judge. You make the choice.

Why You Need Quality Media Advice When You're In Trouble
The media is one of the most powerful forces operating today. It can make you or break you. To win with the news media, you need quality advice from somebody who's been there, done that. You want to make a great return on your investment, don't you? Well, don't you?

You can't win unless you understand and master the rules of the media game. When you get it wrong with reporters, it can be extremely tough to turn those negative perceptions around. That's why you need the very best, up-to-date advice from people who've worked at the very heart of some of the world's most probing television programmes and financial newspapers.

How We Work With You
When a crisis hits, a speedy and carefully crafted response is everything. Hiding away, putting your head in the sand, taking your phone off the hook will just make matters worse. You need to come up with a clever plan and swing into action. You've got to create your key messages and then deliver them in a media-friendly manner. Many organisations bring us inside to help orchestrate an effective, timely and media-savvy blueprint for action.

• Analyze and assess your crisis
• Craft key messages
• Implement information paths for internal (staff) and external (media, the public) needs
• Prepare for media interviews
• Set up media contacts
• Deliver and distribute your messages

Even The Best In The World Need Coaches - Especially When the Pressure's On
Think ice hockey superstar Wayne Gretzky just before the Stanley Cup finals. Or rugby superman Jonah Lomu facing the World Cup finals. You need to work with the best to be the best.

When you're under attack, at the mercy of a savage media onslaught, how you handle yourself under pressure will dictate whether you're crushed like a bug - or survive.

As veteran investigative correspondents, we know every trick in the book. Every way possible to rattle your cage, get you sweating, and throw you off balance. How to goad you until you pop. We know how to ask the tough questions, how to be persistent and relentless, how to challenge you on camera like you've never been challenged before. We also know how to help you shape clear, effective, powerful messages so you get your point across every time. We know exactly what reporters will be looking for. We know what to give them to best protect your reputation.

Your Secret Weapon Standing By To Help
We're also available for those last-minute emergencies. Like when that national talk-show host calls you - and wants your bum on the seat in the studio within the next, let's say, 2 hours. Get in touch and we'll do everything in our power to get you prepped - fast.

Need To Retain Our Services For Those Unexpected Media Calls You Get?
For our retainer clients, we're available 24 hours a day, 7 days a week. If you need us, we'll be there. Because we come to know your organisations so well, many of our clients find us a valuable and impartial sounding board for their last-minute questions. Need some unexpected polishing before a big interview? Call us. We can help. You'll never be alone again.

Extra Help For Your In-House Corporate Communications Team And PR Companies
Often, the really clever operators bring us inside their organisations to work with them and their internal corporate communications teams and their PR companies. Why? Because many public relations experts simply don't have the hands-on broadcast expertise and the working journalistic knowledge we have. Many PR people have never worked in the media - or only at the most junior levels. You need to use the best to be the best.

As objective, independent, outside experts, we have no axes to grind. We can suggest impartial action plans to your people that few inside your organisation could. We won't tell you what you want to hear - only what we think you need to know. Our sole job is helping you handle your crisis well.

Think about it: your PR people will spend huge sums of money trying to get "positive" stories about you placed in the media. But if you don't know how to deliver a focused interview, how much time and money will go up in smoke? Let the experts help. Contact us now.