Ask yourself this: When "60 Minutes" calls, will you be ready?

Preparation spells the difference between success and failure.

Tips, Tools And Techniques For Taking Control And Taking Charge

"This information should be known to all leaders and managers in the Air Force." - Flight Lt. John King, Royal New Zealand Air Force

"Excellent! All practical, useful and enlightening."
- Flight Lt. Shane Downes, Royal New Zealand Air Force

"What was the most valuable idea I gained? The personal feedback on how to do it better. Your seminar was a personal experience. That is more valuable to me than an academic treatment of the topic."
- Marilyn Brady, CEO, ETITO

Your Number One Business Skill Today? Mastering The Media

Learning how to work with the media is one of the most critical and powerful business skills you will ever acquire. The days of reporters wanting to talk to company "flacks" - PR spokespeople - are long gone. Today, journalists want to talk to you - company executives who actually work in the business. And when they call, you'd better be prepared. Your success - or failure - will depend on how well you handle yourself under pressure.

Boost Your Bottom Line With Free Advertising

What would it be worth to you and your business to learn the best ways to present yourself to the news media? Doesn't it make good business sense to learn how to master the media and take control? Let's talk dollars and cents. You can't put a price on the value of one positive story that appears in the national media about you or your business. It's invaluable. Priceless. And it can be all yours for the asking.

We've Helped Hundreds Of Clients Just Like You

Since our launch, Westcott Communications has demystified the media for thousands of business executives, organisations, sports people, politicians, trade associations and public relations firms. We've turned timid, fearful people into confident and comfortable communicators.

We work with you efficiently, easily and effectively with hands-on case scenarios targeted at your needs, your issues, your challenges. Whether you require one-on-one executive coaching for that big TV or radio interview or a group session for your staff, we're there for you.

Whenever A Reporter Calls, Do You:

• Toss and turn in your bed the night before the interview?
• Worry you'll say too much? Or too little?
• Frightened you'll let down yourself? Your boss? Your board?
• Fear you'll lose your credibility? Your confidence? Your career?
• Give terrible interviews? Look weak and indecisive? Shifty and evasive?
• Wonder why you're misquoted?
• Find yourself hopelessly confused about the different need-to-know approaches for print, radio and television so you can protect yourself and deliver an outstanding performance every time?

If You Work With Us, What Will You Learn?

By the end of our time together, you and your staff will walk away knowing:

• What to do when a reporter calls· Questions to ask before any interview
• 10 golden rules for sensational news media interviews
• How to pitch a story "hook"
• Ways to stay on target and on topic
• Clever techniques for "sound bites" that sell
• What to do when interviews turn tough
• Important differences between print, radio and TV interviews
• Guaranteed techniques to stay in touch with reporters and build valuable contacts

TV and Radio Coaching To Make You An Expert

Giving a great TV or radio interview takes real skill. Few of us do it naturally. It takes practice, persistence and patience. It also takes the very best advice you can get. You've got to understand what reporters and producers are looking for so you can deliver. Each medium requires different techniques. You need to know what these are if you want to be successful in the media game. Especially if you want to be asked back time and again. If you want to establish yourself as an expert authority, you need to take your interviews seriously. Discover what works and what doesn't.

We provide confidential, discreet, one-on-one on-camera coaching for executives ready to move to the next level. Learn what it takes to:

• Give great field interviews, studio interviews, and the most challenging of all - live remote interviews.
• Walk away with your personal scorecard. Discover your strengths and your weaknesses.
• Explore the power of positive body language.
• Learn all about critical wardrobe and grooming

In short, find out everything you need to know before you ever appear on TV or radio. We can share with you all the insider's secrets of what all good reporters are looking for in any interview situation. We can reveal to you the number one question you will be asked in every interview - and what it takes to give a masterful response. We provide all the broadcast quality equipment to make it happen for you. We role play, create challenging and realistic interview situations, and constructively critique your performance. We tell you what you need to know. Not what you want to hear.

Corporate Videos - We Can Make Them From Scratch And Improve Your Performance

Do you need a great corporate video to promote your business? We specialize in creating them for you, from initial concept through to creation. Think of us as your one-stop shop.

Genevieve's researched, written, produced and edited thousands of primetime television stories - from a tightly-crafted 1'10" version for the nightly news - to in-depth documentaries, and entire series of TV programmes.

She knows how to make sound and pictures come to life for you. She knows how to sell your sizzle. She knows where to find award-winning camera people and editors. She knows how to coax the best performances out of you. Contact us now to find out more.

Or perhaps you just need your very own coach to help you or your staff deliver a great, on-camera performance? We can help you whether it's for your in-house video or an important video conference. Tell us more and click here to talk further about how we can help you.

One Final Word: Beware Media "Trainers"

We are not media trainers, although that's what many of you call us. We're actually media educators. Be careful of anyone who tells you they can provide you with a handy little box of tools that will address every media situation. Without fail, it's just not that simple. Because the truth is, becoming a good media guerrilla means flexing your media muscle through ongoing practice.

"Extremely effective, clear and great communication skills - even for a Canadian!"
- Colin Wilson