1. Definitely
don't wear stripes. They strobe all over the screen and distract
the viewers. What do you want them paying attention to? Your suit?
Or your brilliant thoughts? Make it easy for them.
2. Don't
lean back in your chair. You'll look evasive - distant - unconnected.
You could also look shorter and fatter. Really!
3. Reporters
never have to ask your permission to quote you. They just
do. They never clear it with you first. So always be on the record.
Always.
4. Don't
audio or videotape an interview in front of a reporter unless
you're 100% sure you're going to be mistreated.